Chief Executive Officer
A sales leader with international exposure who scales operations and builds high-performing teams. Part of the founding team that grew a UK wholesaler's customer base from 30 to 1,500 a week.
About SMD Networks
Operators, not advisers.
We spent eight years building and running the back office of a UK foodservice wholesaler. Now we do the same for independents who want to grow without growing overheads.
Our story
We started where most of our clients are today.
In 2018 our founders took on a single order desk for a UK foodservice wholesaler: five people, phone orders, around thirty customers. We learned the trade from the inside: the late calls before cut-off, the product names customers really use, the debtors who need a gentle nudge.
Desk by desk, that operation became a 75-person back office running sales, order-to-cash, customer service, transport planning, supply chain, vendor management, finance, HR, marketing, business intelligence and planning.
SMD Networks exists to bring that experience to other independent wholesalers, one proven step at a time, from our delivery centre in Islamabad working on UK hours.
Mission
To give independent wholesalers the back office of a business ten times their size, at a cost that makes sense.
Vision
To be the most trusted back-office partner in UK foodservice distribution.
Leadership
The team behind the track record.
Chief Operating Officer
16+ years across telecoms, BPO and FMCG. Has transformed contact-centre and BPO operations, written high-impact SOPs and introduced process audits that lift efficiency and customer satisfaction.
Chief Technology Officer
A data-driven strategist with expertise in statistics, ERP, SQL and business intelligence. Builds the reporting and predictive models that turn day-to-day data into decisions.
What we stand for
Our values.
Excellence
High-quality, purposeful work measured by results.
Integrity
Trust built through transparency and honest reporting.
Innovation
Practical technology that solves real operational problems.
Collaboration
Working as part of your team, towards your goals.
Sustainability
Long-term success for our clients and their communities.
Find out what your back office really costs.
Book a free 30-minute review. No obligation, no hard sell - just a clear view of where time and money are going.