Services

The desks behind a great wholesaler, run for you.

Pick one desk to start. Every service is run by people who have done the job inside a UK foodservice wholesaler, and every one comes with weekly KPIs.

Order desk agent on a headset

Order-to-cash & customer service

Every order right first time, every customer answered.

The problem: Orders pile up at cut-off across phone, WhatsApp, email and the app. Queries and complaints wait for whoever is free.

What we run

  • Phone, WhatsApp and online order taking and entry
  • Order checks against price lists, credit limits and stock
  • Queries, complaints, credits and returns
  • Cash & carry click & collect and next-day delivery orders
  • Moving phone customers to online and app ordering
KPIs you'll see

Order accuracy, call answer rate, query resolution time, % of orders online

Typical pilot

An evening and weekend order desk, or overflow cover at cut-off.

Fresh produce on display

Sales growth desk

More from the customers you have, and new ones every week.

The problem: Reps are on the road, accounts go quiet and nobody notices, and leads from the website or app go cold.

What we run

  • Outbound telesales and weekly order prompts
  • Lapsed and declining account reactivation
  • Promotions and new-line call campaigns
  • Lead generation and new account onboarding
  • CRM upkeep and pipeline reporting for your reps
KPIs you'll see

Revenue per account, reactivated accounts, new accounts opened, lines per order

Typical pilot

A 90-day reactivation campaign on your dormant accounts.

Team planning session around charts

Credit control & finance

Cash in the bank, not on the ledger.

The problem: Collections slip when the office is busy, so debtor days creep up and bad debt follows.

What we run

  • Account openings and credit checks
  • Polite, persistent collections by phone, email and WhatsApp
  • Remittance matching and statement queries
  • Bookkeeping in Xero, Sage or QuickBooks
  • Monthly management reports
KPIs you'll see

Debtor days (DSO), % overdue, bad debt, cash collected

Typical pilot

Debtor chasing on accounts over 30 days.

Delivery truck at a warehouse loading dock

Logistics & supply support

Fewer failed drops, fewer surprises in the warehouse.

The problem: Route changes, driver calls, missing items and supplier delays land on the same few people.

What we run

  • Route-planning admin and customer drop windows
  • Delivery exceptions, re-deliveries and proof of delivery
  • Vehicle defect and breakdown logging
  • Purchase orders, supplier follow-up and vendor admin
  • Stock and availability queries
KPIs you'll see

On-time drops, failed deliveries, PO accuracy, supplier fill rate

Typical pilot

A delivery-exception desk for your morning routes.

Data & Power BI reporting

Know which customers, routes and lines make you money.

Every desk we run reports weekly. On top of that we build Power BI dashboards from your own order and accounts data, so the numbers you need are on your phone each morning.

  • Daily sales and margin by customer, rep and route
  • Debtor ageing and cash forecast
  • Customer churn and lapsed-account alerts
  • Service KPIs: accuracy, answer rate, resolution time

A starter dashboard is included free with every Health Check.

Also available as you scale

Support across the whole business.

HR administration

Recruitment admin, onboarding paperwork, rotas and absence records.

Marketing support

Promotions, customer emails and WhatsApp broadcasts, social posts and leaflets.

Vendor management

Supplier onboarding, price files, rebates tracking and joint business plans.

Go-to-market research

New area or new segment? We size it, map the competition and build the plan.

Not sure which desk to start with?

Most owners aren't. The free 30-minute review shows where the quickest saving is.

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